For those interested in getting the most out of their software asset reuse and those interested in reuse through SOA or other frameworks, you can check out the part II article released by Grant Larsent in this month's Rational Edge issue: http://www.ibm.com/developerworks/rational/rationaledge/
This month article focuses on Establishing Governance and can be found at: http://www.ibm.com/developerworks/rational/rationaledge/contents.html. Clearly, governance is crucial to a successful Asset Management Strategy to be able to measure and monitor the reuse implementation. Of course, for that to be done properly, it needs to be considered early in the implementation cycle - to set up the solution with governance in mind and in place.
For more on Rational Asset Manager, you can reference: http://www-306.ibm.com/software/awdtools/ram/