Asset Reuse Webcast!

Asset reuse is a key strategy for companies looking to create innovative solutions to solve complex software development problems. Searching for, identifying, updating, using and deploying software assets can be a difficult challenge.

Our new webcast on "Innovate don't duplicate! Asset reuse strategies for success" looks at strategies and tools that can be leveraged for a successful project, including Rational Asset Manager, Rational Software Architect and WebSphere Service Registry and Repository.

The webcast is scheduled for tomorrow, January 10th at 11am EST, so sign up while you have the chance. It'll also be available for replay.

Happy New Year!

From all of us here on the Architecture Management Marketing team. 2008 looks to be a great year, and we're all looking forward to bringing you lots of exciting new products, updates and information over the next few months!

Life in Marketing

One of the little joys in marketing:


You have no idea how many reviews marketing materials go through - yes, even including the font.

Incomprehensible Press Release of the Week

This is the stuff nightmares are made of in marketing. How do you explain something that's not only complex, but also rather dry to an audience of non-techies, and expect to get it disseminated around the world, and drive people to your sales force and/or website?

I don't know either, and it's my job.

Apparently, the folks at HP also have no idea, because they've won the Incomprehensible Press Release of the Week award from the Wall Street Journal. An excerpt:

According to the press release, the “new solutions and services” will “help CIOs accelerate better business outcomes.” Want specifics? “The solutions and services include a platform that simplifies the management of information” and helps “enterprise customers manage business service demand and IT project portfolio decision making.” It goes on like that for another 650 words.

To be fair, we have our share of marketspeak too....Business Driven Development anyone? But it certainly doesn't hurt to run your press release by a couple of people to see if they have any clue what you're talking about before sending it out. I know I will in the future.

If you really want your brain to hurt, here's the full text of the release.